Good first impressions really count in business because, as the saying goes, you’ll only get one chance to make one. First impressions could mean the difference between winning a new client and losing out on potential customers.
There are thousands of brands online, all competing for attention, giving consumers a seemingly endless amount of choice. If something doesn’t sit right with the website or marketing, people won’t hesitate to go elsewhere.
However, maintaining a good first impression when your client walks through the door isn’t enough these days. You need to do this as soon as, if not before, they get on your website too. Here’s how:
Make an eye-catching logo
This will be the first thing people see about you. You need to make an impression with something that’s preferably eye-catching and memorable but also in fitting with the tone and industry that you’re operating in. Draw up some rough drafts or note down ideas and hire a designer to create a professional looking logo for you.
Get onto social media
Don’t underestimate the power of social media in making an impression for your brand. People now expect social media platforms as a standard and if you don’t use them you could be missing out on an invaluable lead generator.
Social media allows you to show off what you’re about but will also give you a chance to network and show some personality, things that leave a better impression than a few adverts.
It gives you a chance to go out there and meet potential clients rather than waiting for them to come to you. Make sure you’re friendly, helpful and engaging with people and other brands to increase your reach.
Make your blog a valuable resource
If you don’t already have a blog, you’re missing out on an opportunity to stand out and provide a valuable resource for your clients before they even buy from you.
A blog can reach people who ordinarily wouldn’t have found you. It provides value instantly for people already interested in your industry (and perhaps in buying your products/services).
Ensure you update your blog with fresh content regularly to get the most out of it. Fill it with useful content that will genuinely help people (and others they wish to share it with).
Mix different marketing methods
Video is big right now so a lot of brands are finding success with video marketing. Video can inject a bit more life into a tired campaign and show a new side to your business that clients haven’t had a chance to see.
This helps to mix up your content a bit and reach areas of the market you otherwise would have missed. Mix video with photos, podcasts and blog content to experiment and find out what works best. This spreads the reach of your brand and keeps your content fresh and interesting.
How do you create a solid first impression? Do you need help with blog content or social media? Get a free website review and quote from us.
