Anytime is a great time to start marketing your business, but there’s something about the New Year which invites reflection and new ideas. If you’re thinking about New Year’s resolutions for your marketing strategy and business goals, these three content marketing tips might help.
We can’t guarantee that every one of these content strategies will be perfect for marketing your business, but giving them a quick run-through can often work up even better ideas!
Try to set up and maintain a regular blog
OK, we admit it, a New Year’s resolution that requires regular commitment can be difficult to maintain. But, building and maintaining a regular blog can help generate traffic to your site, whilst providing a valuable platform to communicate with your customers.
You can use your blog as a place to announce updates, upcoming offers, and provide relevant information about the industry. Explaining complex subjects or discussing new developments in the sector positions your brand as the expert, so as well as getting your site picked up in the search engines, it reassures potential customers that you know what you’re doing.
Consider video marketing
Some businesses find video marketing to be a great success when it comes to promoting their brand, which isn’t surprising considering the staggering number of people who prefer video content.
Generating the content can be a bit of a steep learning curve at first, and especially daunting for the shy ones among us. It does personalise the business though, giving your customers a face to the name, and a more authentic way of engaging with your brand. Videos don’t have to be long-winded either, just short updates can be presented in a way that’s easy for your clients to digest.
Use video marketing as a sustainable way to build an audience. Platforms such as YouTube enable viewers to subscribe to a channel, and even have alerts pushed to their phone when you launch a new video. It stops the problem of maintaining mailing lists, or mail shots being lost in the inbox chaos (or worse, being marked as spam). You may even receive some advert-based revenue from this platform!
Podcast marketing
With people dealing with lengthy commutes on the way to work, or even just those who do a lot of dog-walking, podcasts are often the go-to distraction for those looking to pass some time. With the rise of Audible and Spotify podcasts, many of us are getting used to listening to spoken media again in the world of technology. It’s like radio is finally hitting back at the video star.
There are countless apps available that help organise your podcasts and even give alerts when new ones are uploaded – this helps take some of the marketing problems out of your hands. Reaching this new audience with a more casual media form can help you discuss ideas, stories or news with thousands of listeners. You can also invite guests to join you to vary things up, as well as collaborating with other content creators. Getting started might not be as complicated as you think, either – check out our podcast essentials for a tech list to get cracking.
Do you already have your own business-resolution list put together for 2020? Let us know what you think might be the go-to platform to further business in the new year. We love hearing your thoughts!
